Since 1986, my brother and I have owned an HVAC business.
In 1986, it wasn’t necessary to have a website or social media content.
We relied on our services to grow our business. We advertise in the telephone book and in the Pennysaver magazine. My brother and I didn’t have to worry about having a website until 10 years ago. Neither one of us knew much about online marketing, but our niece went to college for marketing and she was working at a company that built websites and helped companies establish an online presence. My brother and I made an appointment to meet with the director of the marketing company. The marketing company had a special branch of contractors that were knowledgeable and friendly and well up to date on HVAC, electric, and plumbing keywords and phrases. It was helpful to work with a team of individuals that knew about my business. When the contractor added descriptions and keywords to our website to help with our search engine optimization, it was clear that the team of individuals had a great grasp of HVAC topics and problems. The information on our website was up to date, well worded, and easy for our customers to understand. The digital marketing company was invaluable when it came to growing our small business. Since growing our website worked so well, we have recently branched out to other digital marketing platforms like tik tok videos and a facebook page. Our niece helps keep those areas up to date with the latest topics and information about our HVAC business, sales, and specials.