COVID really threw everyone for a loop, but as a salesperson I had an easier time adjusting than most people.
Back in the day when I first got into this business I sold cars, and if I still did that I imagine the pandemic would have been more problematic.
But it has been years since I did face to face sales in a store or business, I have been entirely online since 2016. My style of selling remains the same, only now I do it virtually, with just as much success as ever before. My game now is HVAC equipment, and that is all I sell. I quickly learned that when it comes to HVAC systems, the big money is in central systems, but the smart track to take was going smaller, not bigger. Central HVAC systems cost five to fifteen thousand dollars, and no one wants to buy those online. For online sales you wanted smaller dollar items that could easily be shipped, so my first target was air filters. My next biggest seller turned out to be space heaters, but I had to be smart about where I tried to sell them. Focusing and targeting my online sales approach to those lower income people in cold regions generated a lot of sales for me. Portable cooling units and air conditioners also sell pretty well, but I have had a lot more success with space heaters so far. If anything, COVID has given my home business a huge shot in the arm, because now everyone wants high quality air filters.
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